Bitzer, L. F. (1968). The Rhetorical Situation. Philosophy and Rhetoric, vol. 1, pp. 1-14. In his 1968 piece, "The Rhetorical Situation," Lloyd Bitzer presents his theory of a rhetorical situation as a way to expand upon means of analysis. His overarching argument is that rhetorical discourse is necessarily produced as a response to a rhetorical … Continue reading Reading Response: Bitzer →